The fact of the matter is that Aston Villa realistically could not have done much of anything before June 30. With the PSR aspect now behind the club, at least for the foreseeable future, the club can now truly be active in what has been an eventful summer for all of the other sides to this point in terms of player acquisition.
Even with the knowledge of Villa being freed of any immediate concerns from the financial guidelines in terms of consequences, there is still a need to act with a degree of caution.
In order to avoid being in a perpetual cycle of being close to the line with the threat of needing to sell a top player, it may involve Villa not being as active this summer as they could be in order to help balance things out a little more in their favor.
PSR, SCR, or otherwise, regardless, it does not make sense for the club to simply go out and bring in a player simply for the sake of doing so.
Sticking to strictly monetary principles, Villa already have a lot of money invested in those on the squad. As is, there is plenty of quality for a highly competitive starting XI and reserve depth. Just because everyone else is continuing to spend away does not mean that Villa has to match those efforts as well.
Potential of Aston Villa ending generally accepted habit
Generally speaking, the bigger clubs especially will often make too many acquisitions, knowing that they will simply be able to move on to the next bright potential star during the next transfer period. This sort of mentality needs to end.
Building a team and fostering the needed atmosphere and relationships to create a winning product comes with time. Granted, the right mix can speed up the process. Still, a side that is able to stick together more will tend to fare better than a side that sees constant turnover.
Villa have been quiet so far, and that is completely fine. They made a lot of noise earlier and now have a strong roster to show for it.