Aston Villa outcast urged by Emery to stay patient and prove his worth

Jhon Duran is expected to play a part in Aston Villa's Premier League opener against West Ham United this Saturday. This follows a summer marked by transfer rumours and controversy regarding the forward's future at Villa Park.

A summer of discontent

Throughout the transfer window, Duran's actions sparked significant discussion among Aston Villa fans. The 20-year-old striker openly expressed his desire to join West Ham, even hinting at the club's iconic crossed hammers crest on social media. This public declaration of interest in leaving Villa did not sit well with the supporters, but a transfer did not come to fruition as the clubs could not agree on a fee.

West Ham reportedly made offers up to £30 million for Duran, which fell short of Aston Villa's £40 million valuation. The Colombian's frustration was fuelled by limited playing time last season, having made only three Premier League starts since his £18 million transfer from Chicago Fire in January 2023.

Emery's supportive approach

Amidst the controversy, Unai Emery has adopted a supportive stance towards Duran's situation. Emery acknowledged the young striker's missteps but stressed the importance of guiding him. He said,

"He is young and sometimes makes mistakes that a mature and responsible person would not do. The process is to try to support and help him."

The club engaged in extensive discussions with Duran about his commitment and future at Villa. These conversations seem to have borne fruit, with Emery stating,

"After the conversation we had, his wish to commit to us now is going really well."

Opportunity knocks in season opener

With Villa's main striker, Ollie Watkins, still working his way back to full fitness after his involvement with England in Euro 2024, Duran might play a crucial role in the opening match against West Ham. Emery confirmed Watkins' inclusion in the squad but was noncommittal about his starting role, indicating that a decision would be made closer to the match.

This game presents a unique challenge for Duran, as he will face the team he was keen to join just weeks ago. It will test his professionalism and dedication to Aston Villa, while also providing a platform to demonstrate his skills and potentially win over sceptical fans.

Patience is key for Duran

Emery has advised Duran to be patient with his development at Aston Villa. The manager recognises the striker's eagerness for more playing time but emphasised the necessity of competing for his position, especially given Ollie Watkins' success at the club. Emery remarked,

"He wants everything so quick. To be here fighting with Watkins for one position and seeing how successful Watkins' career is here, it's not easy."

Despite the summer's events, Emery remains hopeful about Duran's potential contribution to the team. "I want to use him and use his potential with us," the Villa manager stated, showing his readiness to provide the young striker with opportunities to prove himself.

Speculation about Duran's future may persist. However, Emery's supportive approach and Duran's renewed commitment suggest that the Colombian's immediate future lies with Aston Villa, where he will aim to fulfil his potential and make a significant impact in the upcoming Premier League season.