Aston Villa have signed a technology deal with Chinese based sports data company, GenGee Sports. The deal covers the provision of ‘digital youth training’ as well as utilising football data service markets.
The deal was announced at the Guangdong Sports Industry Development Forum held this week in China. At a “Strategic Co-operation Signing Ceremony”, the tech company and Villa announced the arrangement. Dr Tony Xia was not present but the club was represented by Xia’s personal assistant Rongtian He. GenGee Sports were represented at the signing ceremony by their founder and Chairman, Beyond Han.
The offering provides Villa with a data platform to aid training at youth level as well as being available for other teams at the club. GenGee Sports are also tasked with aiding the development of Villa’s youth training concerns in China.
Rongtian He was quoted as saying that “since the Football Association has very strict rules for the youth training model of every club, we are looking for an excellent partner in sports data and technology all over the world.”
GenGee Sports are based in Beijing and they develop their Performance Analysis System for clients. The system uses ball and player tracking to capture data. The technology then provides analytical data for clubs to utilise their players’ training and performances.
Interestingly, the club has not announced the deal on their website or via their usual channels at the time of writing. The announcement has been published by various Chinese based sports business websites.
Anything that could lead to Villa getting a competitive advantage must be applauded by fans. Services such as Opta have led the way on football data available and clearly, the Aston Villa board are committed to achieving success on the pitch as well as off.