Aston Villa and JD Sports kick off new retail partnership

Aston Villa has kicked off the 2024/25 season with a game-changing partnership, naming JD Sports as their official retail partner. This multi-year collaboration is set to revolutionise the club's retail presence and provide fans with an enhanced shopping experience.

JD Sports, a global sportswear retailer, will stock Aston Villa merchandise both online and in select stores nationwide. This strategic move aims to meet the growing demand for official club products and make them more accessible to fans. By leveraging JD's extensive retail network and marketing expertise, Aston Villa expects to see a significant boost in retail revenue.

Michael Armstrong, Global Managing Director at JD, expressed his excitement about the partnership, saying,

"Aston Villa is a historic club and a brilliant addition to our growing presence in the English top-flight of football. Our partnership will allow JD to further improve the consumer experience for Villa fans and those in the area."

Chris Heck, President of Business Operations at Aston Villa, emphasised the benefits of collaborating with JD Sports. He stated,

"This partnership with JD, a leading global sport and fashion retailer, is going to make a big difference to the way we approach our retail operation. Their international reach, alongside their huge presence in the UK, will allow us to showcase our retail offering on a worldwide scale alongside our revamped store at Villa Park."

To celebrate the partnership, JD Sports has produced a short film capturing the essence of Aston Villa's future and their return to the Champions League. The film features iconic goals from last season that helped secure the club's spot in the prestigious competition.

Alongside the JD Sports partnership, Aston Villa has named Adidas as their official kit partner for the upcoming season, replacing Castore after criticisms of the previous kit design. The new Adidas home kit for the 2024/25 season, released on July 23, is available for purchase through various outlets, including the Aston Villa official club store, JD Sports, and Kitbag.

Fans can choose between the standard version of the kit for £80 and the authentic shirt for £110, with customisation options available for an additional cost. JD Sports offers a 10% student discount and free delivery on orders over £70, while Kitbag provides free delivery on all orders.

By joining forces with a renowned global retailer, Aston Villa aims to enhance the fan experience, increase retail revenue, and expand their merchandise reach both domestically and internationally.

As the new season approaches, fans can look forward to an improved shopping experience and greater access to official club products. With JD Sports' expertise and Aston Villa's rich history and passionate fanbase, this collaboration promises to be a winning combination both on and off the pitch.