Aston Villa are planning to increase their financial position and are likely to resort to a sponsor in renaming the Villa Park…
Aston Villa are looking to rename the Villa Park soon and could have a sponsor in their name very soon, as per reports. The Clarets’ CEO Christian Purslow is no new guest to a potential sponsorship deal after generating over 1 billion pounds of revenue with former employees Chelsea, and tying up with companies such as Nike, Yokohama, Hublot, Delta Airlines, Carabao, Beats, Hotel Tonight and Wipro.
Before Aston Villa were taken over in the summer, they did renamed their training complex in reference to a sponsorship by adding Recon’s name, a franchise of former owner Tony Xia. It was reported to have earned the club as much as 4 million pounds. Xia’s suggestion of renaming the stadium after the Lotus Health Group was first discussed back in 2016, but since then, there has not been a real update on it until now. Xia is currently on the Villa panel as well, but despite his silent role, he has compelled the new owners into renaming the stadium.
The Clarets and Blues’ arch rivals Birmingham City also named their stadium St. Andrew’s Trillion Trophy Stadium and generated large amounts of revenue. Villa will have to pay attention to the Financial Fair Play regulations, but there is an atmosphere of safety inside the offices, and so the talks of rebranding will seemingly go ahead as planned earlier. With that said, Aston Villa will be at massive benefits if they manage to earn promotion into the Premier League.
The Clarets and Blues will surely be on the winning end of the spectrum if they can manage to name their prestigious stadium after a sponsor. Several Premier League teams such as Arsenal and Manchester City, including Championship outfit Stoke City have had their pros after welcoming a sponsor in naming their stadium. It will certainly take a traditional appeal off things, but surely lead to financial gains in the club’s bank.