Aston Villa introduce new 2017/2018 home and away kit

BIRMINGHAM, ENGLAND - APRIL 23: Manager Harry Redknapp (2nd R) and coach Steve Cotterill (3rd R) of Birmingham City are seen on the bench during the Sky Bet Championship match between Aston Villa and Birmingham City at Villa Park on April 23, 2017 in Birmingham, England. (Photo by Ross Kinnaird/Getty Images)
BIRMINGHAM, ENGLAND - APRIL 23: Manager Harry Redknapp (2nd R) and coach Steve Cotterill (3rd R) of Birmingham City are seen on the bench during the Sky Bet Championship match between Aston Villa and Birmingham City at Villa Park on April 23, 2017 in Birmingham, England. (Photo by Ross Kinnaird/Getty Images)

Aston Villa introduced the club’s new main commercial sponsor, Unibet, on Saturday morning. The gambling company will adorn Villa’s new 2017/2018 home and away kits for the upcoming Championship season.

Aston Villa unveiled their new kits on Saturday:

After two years with principal partner Intuit Quickbooks, Villa Chief Commercial Officer Luke Organ confirmed the club would have a new main sponsor.

Aston Villa will wear the fresh, new black kits at away matches. The new home claret and blue kit is similar as always, but lacks the collar that last year’s had. Notably, the home kits feature fully claret socks which should be fun to watch.

Under Armour will outfit Aston Villa once again.

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Interestingly enough, the announcement didn’t include any details on the length of Unibet’s deal. Intuit Quickbooks entered a two year partnership in the summer of 2015, which ended on June 30, 2017.